Neue Top-Level-Domains (TLDs) - ICANN's "New gTLD Program"
Das Board der für die Koordination des Domain-Name-Systems zuständige Internet Corporation for Assigned Names and Numbers (ICANN) hat am 11.01.2012 die finale Fassung der Ausschreibungsregeln ("Draft Applicant Guidebook") für die Registrierung neuer gTLDs ("new gTLDs") verabschiedet . Nach dem von ICANN angekündigten Zeitplan müssen Bewerbungen für eine neue Top-Level-Domain im Zeitraum vom 12. Januar - 12. April 2012 bei ICANN eingereicht werden.
This November virtually anybody who can raise about 500,000$[1] can apply for a new generic top level domain name, such as .sport, .car, or .hotel.
Brand owners can apply for and operate their own TLD such as .canon, .deloitte, or .hitachi or even for a generic term such as .pharma, or .insurance.
The expansion of the gTLD name space planned for Q4m 2011 will potentially change the structure of the domain name space, as we know it today. Hundreds of new generic top level domains will be launched and brand owners have to prepare for this change, whether they like it or not.
