{"id":183,"date":"2017-11-27T15:41:50","date_gmt":"2017-11-27T14:41:50","guid":{"rendered":"https:\/\/www.bettinger.de\/?page_id=183"},"modified":"2017-12-22T10:32:30","modified_gmt":"2017-12-22T09:32:30","slug":"datenschutzrecht-strategien-und-loesungen","status":"publish","type":"page","link":"https:\/\/www.bettinger.de\/en\/areas-of-practice\/data-protection\/","title":{"rendered":"Data Protection"},"content":{"rendered":"<p class=\"bodytext\"><b>Social media, e-commerce, smartphones and tablets<\/b> \u2013 the introduction over the past decade of a variety of network-based services, new technologies and the proliferation of mobile devices has led to a comprehensive digitization of our daily lives.&nbsp; Much of the communication, purchase of everyday goods, and use of services today occurs on the Internet through data-driven enterprises such as Facebook, Hotmail, and Amazon.<\/p>\n<p class=\"bodytext\">The personal data collected from individuals may be analyzed with ever greater detail and is used to create profiles for digital marketing and advertising strategies (so-called <b>behavioral targeting<\/b>), but may also be used to monitor and control users.&nbsp; Personal data is therefore of increasing significance and market value for companies.&nbsp; The interest of companies and advertisers in <b>personal data<\/b> however is balanced against the individual\u2019s <b>rights to self-determination<\/b> and basic liberties.&nbsp; These fundamental rights of the individual are provided in data protection legislation, which is found in a wide range of general and sector-specific laws and regulations.&nbsp; Violations can result in disciplinary proceedings from data protection authorities, as well as warning letters from competitors.<\/p>\n<p class=\"bodytext\">Against this legally complex and constantly evolving background arises a number of practical issues for businesses.&nbsp; What data can be <b>collected<\/b> and <b>processed<\/b> without concern?&nbsp; In what situations is the user\u2019s consent required, and for what purposes may such information be used?&nbsp; May the information be provided to third parties, such as advertising agencies, hosting services, or other companies within a corporate group?&nbsp; What <b>contractual agreements<\/b> are necessary to distribute the information? <\/p>\n<p class=\"bodytext\">We assist clients in developing strategies and solutions that take into account data protection requirements without losing sight of the underlying business aims.&nbsp; Our advice&nbsp; and contract drafting services in this area include in particular:<\/p>\n<ul class=\"accordion\" data-accordion=\"\">\n<li class=\"accordion-item is-active\" data-accordion-item=\"\"><a class=\"accordion-title\" href=\"#\">Data protection within the company<\/a>\n<div class=\"accordion-content\" data-tab-content=\"\">\n<ul>\n<li>Contractual agreements with the data protection officer<\/li>\n<li>Support to data protection officers<\/li>\n<li>Examination of data protection issues related to process and data protection audits<\/li>\n<li>Confidentiality agreements<\/li>\n<li>Corporate privacy policy<\/li>\n<li>Operating agreements for video surveillance, e-mail and Internet usage by employees<\/li>\n<li>Bring Your Own Device (BYOD)\n<\/li>\n<\/ul>\n<\/div>\n<\/li>\n<li class=\"accordion-item\" data-accordion-item=\"\"><a class=\"accordion-title\" href=\"#\">Data transfer and data processing by third parties<\/a>\n<div class=\"accordion-content\" data-tab-content=\"\">\n<ul>\n<li>Transfer of personal data, nationally and internationally<\/li>\n<li>Contracts for data processing<\/li>\n<li>Privacy in the context of outsourcing<\/li>\n<li>Privacy in the context of cloud computing<\/li>\n<li>Destruction of data and the drafting of contracts with service providers\n<\/li>\n<\/ul>\n<\/div>\n<\/li>\n<li class=\"accordion-item\" data-accordion-item=\"\"><a class=\"accordion-title\" href=\"#\">Data sharing in Social Networks, Networking and Advertising<\/a>\n<div class=\"accordion-content\" data-tab-content=\"\">\n<ul>\n<li>Assignment of addresses to third parties<\/li>\n<li>Contracts for the implementation of Internet tracking (analyzing usage and behavior of web traffic)<\/li>\n<li>Privacy statements and consent forms for online portals and shops<\/li>\n<li>E-mail advertising, advertising via SMS, e-mail newsletters<\/li>\n<li>Privacy statements for mobile device apps<\/li>\n<li>Privacy statements and consent forms for social networks and communities\n<\/li>\n<\/ul>\n<\/div>\n<\/li>\n<\/ul>\n<p>More information about data protection law may be found in our Infocenter, data protection from A to Z.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media, e-commerce, smartphones and tablets \u2013 the introduction over the past decade of a variety of network-based services, new technologies and the proliferation of mobile devices has led to a comprehensive digitization of our daily lives.&nbsp; Much of the communication, purchase of everyday goods, and use of services today occurs on the Internet through [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":88,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-183","page","type-page","status-publish","hentry"],"translation":{"provider":"WPGlobus","version":"3.0.3","language":"en","enabled_languages":["de","en"],"languages":{"de":{"title":true,"content":true,"excerpt":false},"en":{"title":true,"content":true,"excerpt":false}}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Datenschutzrecht - Strategien und L\u00f6sungen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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