{"id":905,"date":"2017-12-04T15:14:47","date_gmt":"2017-12-04T14:14:47","guid":{"rendered":"https:\/\/www.bettinger.de\/?page_id=905"},"modified":"2017-12-04T15:14:47","modified_gmt":"2017-12-04T14:14:47","slug":"marketing-ueber-facebook-twitter-etc","status":"publish","type":"page","link":"https:\/\/www.bettinger.de\/en\/infothek\/internetrecht-a-z\/marketing-ueber-facebook-twitter-etc\/","title":{"rendered":"Marketing \u00fcber Facebook, Twitter etc."},"content":{"rendered":"

Wettbewerbsrechtliche Anforderungen.<\/strong> Beim Marketing in Social Media Portalen ist neben den Werberegeln, die der Portalbetreiber selbst vorgibt, grunds\u00e4tzlich das deutsche Lauterkeitsrecht zu wahren. Zwei zentrale Paragraphen in diesem Zusammenhang sind die \u00a7\u00a7 4 und 7 UWG. \u00a7 4 UWG f\u00fchrt Beispiele unlauterer gesch\u00e4ftlicher Handlungen auf. Beispielsweise handelt nach \u00a7 4 Nr. 3 UWG derjenige unlauter, der den Werbecharakter von gesch\u00e4ftlichen Handlungen verschleiert.<\/p>\n

Erkennbarkeit als Werbema\u00dfmahme.<\/strong> Eine Werbema\u00dfnahme muss danach ohne weiteres als solche erkennbar sein. \u00a7 7 UWG verbietet die unzumutbare Bel\u00e4stigung durch die unerw\u00fcnschte Zusendung von Werbung, besser bekannt unter dem Stichwort \u201eSpam\u201c. Ohne vorherige Zustimmung darf Werbung auch in Social Media Portalen nicht an deren Nutzer adressiert werden.<\/p>\n","protected":false},"excerpt":{"rendered":"

Wettbewerbsrechtliche Anforderungen. Beim Marketing in Social Media Portalen ist neben den Werberegeln, die der Portalbetreiber selbst vorgibt, grunds\u00e4tzlich das deutsche Lauterkeitsrecht zu wahren. Zwei zentrale Paragraphen in diesem Zusammenhang sind die \u00a7\u00a7 4 und 7 UWG. \u00a7 4 UWG f\u00fchrt Beispiele unlauterer gesch\u00e4ftlicher Handlungen auf. Beispielsweise handelt nach \u00a7 4 Nr. 3 UWG derjenige unlauter, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":235,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-905","page","type-page","status-publish","hentry"],"translation":{"provider":"WPGlobus","version":"3.0.5","language":"en","enabled_languages":["de","en"],"languages":{"de":{"title":true,"content":true,"excerpt":false},"en":{"title":false,"content":false,"excerpt":false}}},"acf":[],"yoast_head":"\nMarketing \u00fcber Facebook, Twitter etc. - Bettinger Rechtsanw\u00e4lte<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bettinger.de\/en\/infothek\/internetrecht-a-z\/marketing-ueber-facebook-twitter-etc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing \u00fcber Facebook, Twitter etc. - 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